Eco Books
Designing Brand Identity
Designing Brand Identity
In a densely crowded marketplace, corporations, organizations and even individuals look for ways to differentiate themselves. That is the job of branding.
Whether your goal to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.
Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama ’08 election campaign, this third edition offers new insights into emerging trends such as sustainability and social networks
More info
More info
Author: Alina Wheeler
Book Type: Informative/ Techniques
Language: English
Publisher: John Wiley & Sons, Inc
Pages: 310 pages
Dimensions: 28.3 x 22.5 x 2.3 cm
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